2nd Annual Symposium of the SEV Center of Excellence in Creative Leadership
OVERVIEW
Transforming Tradition into Competitiveness and Innovation
The 2nd Annual Symposium of the SEV Center of Excellence in Creative Leadership will take place on May 13, 2021 at the Lighthouse of the Stavros Niarchos Foundation Cultural Center. The event will mark the Center’s third-year anniversary and will feature a rich and diverse collection of exemplar organizational cases of turning tradition into competitiveness and innovation.
Recent research has stressed the pivotal role that tradition can play in igniting, guiding, and scaling innovation. The international academic literature and the global popular press alike increasingly highlight companies (e.g., Alessi, Beretta, Chanel, Guerlain, Harley-Davidson, Lavazza, Levi Strauss, Louis Vuitton, Piaggio) and cultural organizations (e.g., Louvre, MET, MoMA, La Scala, Komische Oper Berlin) that appear to excel in creatively transforming their traditions into a source of unique and powerful competitive advantage. This year’s Symposium is dedicated to identifying, showcasing, and disseminating best practices related to transforming tradition into competitiveness and innovation among Greek organizations. Distinguished speakers from leading Greek organizations will discuss such topics as:
- The role of creativity in preserving and leveraging traditional products of high symbolic value.
- Tradition as an ever-lasting source of organizational research and new knowledge creation.
- Tradition as a network of dense and evolving long-term relationships.
- The recombination of traditional elements into new forms of competitive products and services.
- The creative revival of traditional materials, techniques, or cultural works.
- The role of tradition in calibrating the unique identity and value system of the organization.
- The role of creative leadership in rethinking and reorienting a long organizational tradition.
AGENDA
Download the Symposium's booklet with the agenda & speakers bios (in Greek) here.
The Symposium will be held in the Greek language with simultaneous translation into English.
Attendance upon registration
SYMPOSIUM ORGANIZING TEAM
RESEARCH & THEMATIC DESIGN
Charalampos Mainemelis, PhD | Professor of Organizational Behavior | Director of the SEV Center of Excellence in Creative Leadership , Alba Graduate Business School, The American College of Greece
Angeliki Karavasili | Research Fellow of the SEV Center of Excellence in Creative Leadership , Alba Graduate Business School, The American College of Greece
CURATION & COORDINATION
Nicky Theodorou | Curator of the SEV Center of Excellence in Creative Leadership | Event Manager, Alba Graduate Business School, The American College of Greece
SEV SUPPORT
Ninetta Manousi | Advisor, Business Environment, Business Environment and Regulatory Affairs , SEV Hellenic Federation of Enterprises
MARKETING AND COMMUNICATIONS
Maria Vasiliki Doukaki | Marketing and Communication Director, The American College of Greece
Roza Monou | Director of Corporate Communications & Events, SEV Hellenic Federation of Enterprises
Nasia Ntinopoulou | Creative Director, Marketing and Communication, The American College of Greece
George Papastogianoudis | Digital Marketing, Marketing and Communication, The American College of Greece
ADMINISTRATIVE SUPPORT
Marianthi Karaiosifoglou | Senior Manager , Executive Development , Alba Graduate Business School, The American College of Greece
Stella Papalamprou | Quality Manager, Alba Graduate Business School, The American College of Greece
VISUAL DESIGN
K2 design
SPONSORS
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